*Affiliate links are included in this post
In our original post The Basic 4 Must Have’s for Writers and Bloggers, we covered Websites and the basic pages and information our websites need.
Now we are moving on to the second aspect of building a basic platform – our social media accounts.
There are 2 REALLY IMPORTANT things to remember when dealing with social media.
- Always be professional. Keep your personal info, beliefs, political views and so forth to yourself and on your personal pages. Your BUSINESS social media accounts are all about business and this is the first impression total strangers are going to have of you and your work.
- USE BUSINESS ACCOUNTS for your blog and writing careers. Yes, careers. Even if you blog just for fun or never want to publish what you write – keep personal and professional stuff separate.
Okay, there are so many different social media platforms out there.
How do we know where to begin and which ones to start first?
This depends on what you write/blog about and what your intentions are with it. We’ll get into this in greater detail in a bit.
Almost every blogger, writer, creative and entrepreneur I know and come across all swear by the two social media accounts that I also deem as Must Haves. These would be Facebook and Pinterest.
Your Facebook Business Page
What you want and need to do is create an actual professional page for your blogging and writing. You can do this by selecting the little arrow button in the upper right hand corner on your personal page (right when you log in). A big long pop up box will appear and there will be an option to select Create a Page.
Select create a page. Then follow the prompts it gives you with creating your business page. When it asks what your category is – this is up to you, start with what sounds most applicable to what you are doing right now.
You will see in my own examples that my two pages are different, one is set up as public figure (which right now covers me as a writer, speaker and business owner) and my other one is set up as a website (for now).
Add your website link so people can click over to it and learn more about you and your work. Fill out the rest of the About You info.
You can add a sign-up button that connects or redirects people to an email opt-in or a landing page for a product or service you offer.
What Do I Post and Share on my FB page?
Little updates about what you are working on and how it is going.
Anything related to your writing and career that others might enjoy and learn from you.
Your blog posts, if they relate to your writing, books, and career. (Again, keep personal ramblings off your professional page.)
Images and videos do really well on Facebook. So does Facebook live! Don’t be afraid to get in front of the camera. This creates transparency and helps you connect with your fans.
If you scroll around my page Decisive. Empowered. Resilient. (use that link just above) you can see I have added:
- Upcoming events
- Occasional newsletter signups or incentives
- Random thoughts/questions
- Blog posts (old and new ones)
- Info on my books, courses, webinars and programs
- Memes (Usually quotes from my books or blog posts.)
- FB live videos
- Behind the scenes photos and pics of live author and speaking events
- Shout outs (link to their business page) to people I collaborate with for events and projects
- Interviews I’ve been in
Again, just keep your page clean and enjoyable for both fans and peers in the industry. Anyone could share what you post and you never what wonderful opportunities will likely appear.
How often should I post?
This depends on your niche and audience!
I know some avid bloggers (only blogging) who post 5-6 times a day (or more) and their fans love it and see most of what they post.
I know some creatives a who post just once a day and get crazy engagement and shares.
I know people who average between 2-3 posts a day (I would be one of these) and views, engagements and shares fluctuate.
It takes some time to try this and that to see what your audience likes best and responds to. With that, give everything you try at least a few weeks to see how it works for you. FB alters their stuff often and there is no use in trying to stay on top of that.
Just do what works for you to become consistent in when you post!
If you are just starting out, try 1-3 posts a day and then adjust from there. This will keep you from scrambling to find tons of content and things to share and post about. It’s totally okay to be a beginner!
Scheduling FB posts
This one is important! There are now all of these various social media scheduling programs out there like co-schedule, hootsuite, meetedgar and more. Doesn’t matter what you use for your other social media accounts, when it comes to scheduling posts on Facebook, USE Facebook’s own scheduling system. You will get much better reach this way.
To do this, you just enter your post as normal and then instead of hitting publish right away there is an option right next to it to schedule your post.
Most people find that scheduling posts 4-6 hours apart creates a good reach. Again it depends on how big of a following you get and what your audience likes. A lot of people go with the morning, noon and evening time frames to post in. Keep in mind when your audience is more likely to be on social media too.
Pinterest is the jackpot for getting traffic to your website! (And also products if you have any for sale.)
It is like a domino effect! All it takes is one person pinning your post (or pin) and suddenly it is in front of thousands and thousands of people who all might pin it too and continue the explosive effects of pinning.
It’s just awesome!
Be sure to create a business account! Create boards that are related to your blog, topics, niche and vision that you have for what you are doing. Be sure to create one main board for all of your pins to go into first thing and keep this board as the 1st board you have. Then you can spin off into other boards. If you look at mine you see my main board with all of my pins, then boards like business and entrepreneurship, writing and blogging, etc.
An example of mine is this, I love clothes, animals, gardening and architecture and I have plenty of these boards on my personal account. However, these have little to do with my niche topics of success, goals, fitness and writing. So having a business account keeps all things relevant to my work separate from everything I love pinning in my free time.
When it comes to pinning you want to do the following:
- Have vertical long images that are relevant to your post topic.
- Pin them to related boards only.
- Write solid descriptions for your pins and DON’T use hashtags.
- Be sure to add the right link to where you want people to click through to.
It is really helpful for growing a Pinterest following to join Pinning groups. Look up Pinterest trade groups on FB – easy to find some. Find some that are similar to your niche to join and then you end up with lots of people sharing your pins while you re-pin some of theirs.
You can also find collaborative boards to find, these are boards with multiple people pinning to them. Be sure to respect the rules of the boards you contribute to.
If you are looking for a general blogging board to join, I have this one always available for contributors. [It’s spam free and family friendly.]
One of the tools I have found to be useful for scheduling pins is Tailwind. [Use that link for a free one month trial].
Other Social Media
I always tell people to start with Facebook and Pinterest as they are the quickest social media outlets for growing your following.
The other main ones are Twitter, Instagram, and YouTube. Yes, there are others too.
What I teach people in my Expanding Your Author Platform program is that you want to make sure the social media you do use lines up with what you do.
An example of this is a Baker, who will thrive on Instagram sharing pictures of what they bake, as well as on YouTube with videos of how they make their tasty treats. Pinterest would also do wonders for a baker if they are willing to share some of their recipes. However, creating a podcast (Itunes and Stitcher) would be ineffective as baking is a visual concept and not really an audio one. So a baker may want to start out with Instagram and Facebook, or Pinterest and YouTube – depending on what it is they actually want to do: pictures, videos, recipes, all of them or none of them.
Don’t get caught up trying to be everywhere at once, right off the bat. Start with 2-3 social media outlets and work on figuring them out and then growing your following there. As those platforms become easy for you to manage then consider expanding into the other kinds of social media.
If you aren’t sure what direction you want to take your endeavors in – then start with Facebook and Pinterest as they will start you out on solid ground.
Coming Up Next: The 4 Basic Must Haves #3 Building a Email Subscriber List
Don’t forget to sign up for my FREE Empowered Writer’s program designed to help you level up professionally.
You’ll receive tons of tips and encouragement for writing, blogging and publishing.
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