If you are like I was in the beginning, you may be wondering how and where to begin with your email subscriber list.
I’ve included a few ideas for you to implement and get you going in the right direction.
First, start with the tips below for starting your list then use the pdf list of 25 ideas for growing your list.
#1 Choose a Email Host Provider
If you want to be serious and professional about growing a subscriber list, you need to select from one of the many real email hosting platforms. (MailChimp, ConvertKit, Aweber are a few)
I know MailChimp has a free version, it is what I started with before switching to Convertkit and upgrading to their paid version. If you don’t have room in the budget the free versions will get you by for a bit but the paid tiers are totally worth it!
#2 Add those Subscribe Here Buttons!
You want to make sure people can easily find your Subscribe Here boxes and buttons. If you want, you can choose to utilize a pop up box. I go back and forth with my pop up box, sometimes I use it and sometimes I don’t. You can also set them up so they only show up when someone visits a certain page on your website or make it so after they subscribe they never see your pop up box again.
If you use pop-ups make sure they are mobile friendly as Google now penalizes full screen pop-ups.
You also want to make sure you have places for people to subscribe on your social media accounts! You can do this for every social media account you have. Make a Sign Up for my Newsletter pin for Pinterest, add a sign-up button to the menu of your FB page etc.
Also, be sure you include links in your articles that lead to an incentive for people to subscribe in order to receive your offer.
Last, just ask! Not every day, probably not every week. Ask your fans in a quick social media mention if they are getting one of the services you provide for your subscribers. Then say, “If you haven’t gotten it, go here to get it now.” Have the link lead to the subscribe form and redirect to that specific email/content.
If you want people to sign up, you have to make subscribe boxes easy to find.
#3 Who are your serving?
This is THE question to answer before you do anything else. Who are the people receiving your content, products and services? What are they following you for? What are they wanting and needing that you can help them with?
Get specific. Write this down and post it above your desk.
Now, I have to ask you this, “Are your current followers/subscribers your target market?” Often when we are starting out, we are all eager for anyone to follow us. We’ve all been there and it’s fine. The thing is, your subscriber list is your potential customer base.
You’ve hooked them somehow and now you have a chance to offer and provide them with more. But if they aren’t your target audience then what you have to offer (product or service) isn’t likely to match up with what they are looking for.
(This is why being able to segment your subscribers is important. It helps you to serve your clients based on their interests and needs. I have one large niche and two smaller niches that tie into my main one and Converkit allows me to segment my subscribers based on why they signed up.)
So, if your current following does not line up with your ideal audience you will have to make a decision.
You can create products and services for the clients you have, or you will have to be okay with them unsubscribing as you develop your services based on your ideal customer. (Some will still like what you offer and stick around.) Sometimes you can actually successfully do both.
#4 What do you have to offer them?
I will use myself for an example, as I’ve got a fairly extended professional platform and it continues to expand. I have articles, I have videos, I have books in various formats, I have webinars, I have courses, and I have live workshops. I write, teach and speak on multiple topics, all vining from my success principles and process for achieving. Everything I create emphasizes the basis of my brand: Decisiveness, Empowerment and Resiliency.
You need to know what you already have that you can offer subscribers and know what you intend to create! (Yes, plan ahead.)
If you are just getting started this is a great time to really dig in and create some great stuff! If you’ve been going for a while but are looking to ramp up your subscribers – dig out old content – refresh it, repackage it, change the form a bit and then offer it as content upgrades or create entire email sequences out of it.
#5 Where are you headed?
So, you have things to offer and you have a list of things you’d like to create. Where do these creations and what you provide lead you?
This relates to your purpose and focus. Everything you create can and should lead to something else (bigger and better if you can). Yes, I am asking you to really think about what your services are and why your customers are going to want to follow you.
Here’s an example:
As a writer, most of my articles lead into a related article, book or video, webinar or course. It’s like a cookie crumb trail! Everything I create has a purpose in and of itself, and also plays a role in my overall vision for my work and brand. My followers know I tie everything into success and helping them become wiser, stronger and more capable when it comes to daily life. Even my writing and fitness topics all relate to self-improvement. My followers also know they can receive the sweet and simple or work their way into my webinars and courses which are much more in depth and involved.
They can read a quick article if they are short on time or read one of my books if they have a few hours.
If you are going to invest your time and energy into creating content for your fans – it might as well lead to bigger things (and make you a profit too).
#6 The Extras
There are tons and I mean tons of quick and easy things you can create as ‘Extras’ for subscribers. These are the incentives that are free. Think of them as offering someone a cookie or a nice cup of coffee. It’s hard to resist a tasty temptation. And now I’ve made you hungry for a snack.
Think of extras as quick and simple! You are asking people to divert from your original content, you are asking them for their email address in order to receive the Bonus so make sure it is simple and useful!
You can use this quick list of ideas to get you started: 25 Incentive Ideas for Growing Your List
You will also benefit from reading my related post here: The Basic 4 Must Haves – The List
Looking for more tips on blogging, writing, social media and growing your professional platform?
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